Graphic Designer
Graphic Designer
Tails
Branding
Package design
Tails is a hypothetical sub-brand by Petsmart that focused on providing new pet parents comprehensive services both online and in person. While Petsmart keeps its traditional buisness model. Since Petsmart targets experienced pet owners, Tails focus on new pet owners and turns them into loyal customers. Tails’ goal is to help both pets and pet parents enjoy the time they spend together with fewer worries. Whenever new pet parents need some help, Tails will be their first and most reliable source of solutions.
Blue/Blauw
Font Design
Editorial Design
Reclaim Technology is a series of design projects, and learning processes. Through this thesis, I explored how trendy technologies like machine learning and creative coding can create a design tool that reveals the layers of depth in Chinese character. It is a project that encourages non-Western designers to reinterpret the design tools we use everyday. 
Reclaim Technology
(MFA Thesis)
Thesis
Generative type
Book design
Interative installation
Reclaim Technology is a series of design projects, and learning processes. Through this thesis, I explored how trendy technologies like machine learning and creative coding can create a design tool that reveals the layers of depth in Chinese character. It is a project that encourages non-Western designers to reinterpret the design tools we use everyday. 
Distance Between
Here and There
Book Design
Editorial Design
“Distance Between Here and There” serves as a catalog for the exhibition of the same name. The exhibition presents a curated selection of non-Western artists, each bringing a unique practice and regional nuance from various corners of the globe. The book delves deep into diverse perspectives on nostalgia and providing fresh insights into the complexities of modern migration.
Motion Pieces
Motion design
2D
3D
Mirroring Weather
Creative Coding
This project focuses on the Chinese artifacts housed in the Freer Gallery in Washington D.C. I illustrated the journey these artifacts undertook to reach an American museum and reconsider the current labeling system used for foreign objects within museums. I convey the stories that have always sparked my curiosity to those who may share my questions. As a designer, I explore methods to show a complete story through better design.
Back To the Frame
(BFA Thesis)
BFA Thesis
Book Design
Essay
This project focuses on the Chinese artifacts housed in the Freer Gallery in Washington D.C. I illustrated the journey these artifacts undertook to reach an American museum and reconsider the current labeling system used for foreign objects within museums. I convey the stories that have always sparked my curiosity to those who may share my questions. As a designer, I explore methods to show a complete story through better design.
Outro
Branding
Outro is a hypothetical social platform based on a map that enables people to explore and share a neighborhood’s local culture. The project was inspired by something that I found through personal experience and interviews: many people are curious about the city they live in but don’t know where to start. Therefore, I designed a platform that encourages people to exchange their own authentic knowledge about their city with new residents.
When designing the identity, I made Tails feel younger compared to the current brand. I created illustrations to capture the cute and furry feeling of young pets.
The website of Tails serves as both a shopping site as well as providing time management tools for pets owners.
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When desgining visual assets for on-site experiences, I utilized the illustrations to make the store space feel more friendly.
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🚧The documentation for this project is still a work in progress.🚧
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Tails
Branding
Package Design
Outro
Branding
Distance Between Here and There
Book Design
Editorial Design
Mirroring Weather
Creative Coding
Back to the Frame
BFA Thesis
Essay
Book Design